Online Advertising

Semantic, Low Cost, Personalized and Behavioral Targeting

Influence of Online Advertising

Online AdvertisingFrom text and banner ads to social networking advertisements, email advertisements, online classified adverts, site takeovers, online advertising is one of the fastest growing methods to reach a target audience.

There is a vast range of different online advertising models, but following are the categories under which most of these models fall. Every advertisement you see online today is paid for with one of these models:

Cost Per Action (CPA) – In CPA model, all the risk in on the ad publisher. The advertiser pays the publisher only if someone clicks on the ad and completes a transaction or purchase.
Pay Per Click (PPC) – The most common model for online advertising. The advertiser pays the publisher when someone clicks on the ad, completing the transaction is not necessary for the publisher to get paid. Target keywords are highly important under this model.
Cost Per Mille (CPM) – Also known as Cost Per Thousand (CPT), the advertiser pays for the ad exposure based on site-visitors to the website and number of eyes on the ad.

Our Approach and Strategies

At Novateur, we have sophisticated advertisement models which help you immediately publish your adverts and are not limited by time or geographic constraints. We produce and operate customized advertisement campaigns, making consumer targeting more precise and efficient. You get greater control over the content your target audience will see, optimize the timing of the adverts, easily manage placements, and visibility of your ads.

Some of the common types of online advertisement channels you can use to get to consumers:

  • Banners ads
  • Rich Media Ads
  • Pop Up and Pop Under Ads
  • Adwords / Adsense (ads served via Google, by showing content relevant ads)
  • Email advertising
  • YouTube Ads
  • Pre-video ads
  • Facebook Ads
  • Remarketing / Retargeting
  • Website Takeovers
  • Sponsored Tweets

We have a vast range of tracking and targeting possibilities, which allows us to help you optimize your marketing budget and get more leads and sales. We also employ a lot more advertising models including display advertising, affiliate marketing, social network advertising, search engine marketing and mobile advertising.